Pattern: Custom Reports

To initiate the project, I started with discovery sessions and usability interviews with Pattern’s brand managers. These conversations revealed key frustrations: difficulty comparing multiple metrics at once, reliance on manual exports to Excel, and time lost building repetitive reports. From there, I mapped the end-to-end reporting workflow and identified where flexibility and clarity were most needed. I designed and prototyped reporting flows in Figma, focusing on information hierarchy, metric grouping, and customization options. Using an iterative approach, I tested prototypes with users, validated design decisions, and refined interactions based on their feedback. My role spanned: - User Research & Workflow Analysis – uncovering pain points and opportunities. - Interaction & Visual Design – translating complex datasets into simple, usable reporting flows. - Design Systems – extending Pattern’s design system to support scalable reporting components. - Cross-functional Collaboration – partnering with PMs and engineers to ensure feasibility and alignment.